E-books: Fountain Of Wealth And Information
by Danny Wirken

The Internet offers a wealth of information. However, for people who are looking for specific information it can be a double-edge sword. In today’s fast-paced society, not everyone has the time to go through countless pages just to look for a certain piece of information. Although there are a lot of search engines that could aid you in your search, browsing through the pages upon pages of results still eats too much time. Not to mention quite -- tedious. So what do you do? You get yourself an e-book.

Just what is an e-book? An e-book or electronic book is generally defined as a book in digital format. Readers have the option to either download it to their own computer, handheld or any other reader device. It can be read with the use of a software program, such as Adobe or Microsoft Word.

E-books are gaining popularity and the demand for it is consistently growing. Why you ask? Well, simply because it provides readers with various information of a particular niche at their own convenient time. What’s more, online businesses as well as land based ones have come to realize the vital role that e-books plays in expanding their businesses.

Another great thing about e-books is that aside from being a fountain of information, it also offers tremendous opportunity to increase ones income. Selling e-books is one way of effectively making money over the Internet. Most e-books sellers are known to buy good quality e-books at an affordable price along with their resell rights and then gain profit by reselling them at auction sites, such as eBay for a substantial sum.

One of e-books many advantages as a product is that the reproduction costs almost next to nothing. Moreover, there is no need to ship it so your customers get free delivery. The expenses you will make doing this type of business is considerably low, since web site hosting and payment collection made through 3rd party operators is quite cheap. Therefore, just about every sale made can be considered a profit already.

Another advantage to selling e-books is that there are no ongoing manufacturing costs, unlike in other tangible products. Once you have an e-book, you need not worry about losing profits due to expenditures that are normally associated with ongoing manufacturing. Compare to a tangible product, an e-book can be downloaded indefinitely and since it’s downloadable there is no the shipping. Furthermore, payments are made almost immediately since the transactions are normally done through a credit card merchant. Most importantly, customer complaints are next to none.

Selling e-Books is also very convenient and since it is mostly automaton, you can simply have it at the comfort of your own home. Since it’s mostly automaton, it can operate 24 hours a day and 7 days a week. You can even indulge in leisure activities without the worry of disrupting your business. E-book selling takes little time and effort because it does not entail the concerns normally associated with those of tangible goods. Thus, you have more time to focus on making up ways to strategically expand your business.

As for the e-book itself, you have the option to write your own or simply join an affiliate program and sell an e-book written by somebody else. Joining an affiliate program needs considerable though. One of the first things you need to do is to look for e-books with high demand. The next step is to hunt for e-books that are written by a reputable author, this is to ensure that the e-book is indeed of good quality. You also need to ensure that the e-books you pick are relevant to your web site. Another good idea is to pick e-books with resell rights, so that your customers can resell them too.

On the other hand, if you think that you’re competent enough to come up with a decent e-book then selling your own e-book is the way for you. Just make sure that your e-book’s niche has a high demand as well. It might also be a good idea to write something that you have a passion on. Writing about something that interests you can be quite enjoyable, not to mention less taxing. However, keep in mind that the main purpose of your e-book is to provide people with specific information. Thus, it is also imperative to know what sort of information you potential customers really need.

The so-called “How to do books” are quite high in demand. This is mainly due to the fact that a lot of people need simple clear and concise information about a certain subject and are quite willing to pay for it. Interviewing expert regarding a certain topic is a good way to start. Who knows, it might give you an idea for a great e-book.

But most importantly, remember that your e-book is first and foremost a fountain of information before it’s a sales tool. Thus, it must be easy to read, organized, and enjoyable to read. Selling your own e-book is cheaper and less time consuming. After just a couple of hours of research you can have an e-book ready to be sold online.

Yet another great thing about e-books is that you can make a profit even if you are simply giving them away for free! How so? By giving away free e-books is an effective way of getting people to sign up to your list as well as to keep people to subscribe to your site.

Moreover, it can also help you to get more affiliates to promote your own product or services. You can offer free e-books as some sort of incentive for signing up in your affiliate program. Another idea is to go viral. Give away free e-books to increase awareness about your product.

Another way to make profit from giving away free e-books is that it can help boost your web site traffic. This is a very good idea especially if you wrote the e-book yourself. You can simply insert links so that your readers could easily visit your website, whether to look up for more resources or to get invite for more e-books.

Now, is it any wonder why e-books are all over the Internet today? So do not miss out on this opportunity to embark on a path to online prosperity.


About the Author:

Danny Wirken is the owner of TheInternetOne (http://www.theinternetone.net) - an internet marketing website that primarily focuses on the many aspects, methodologies and processes that are used in internet marketing in order to aid a website achieve its goals and ensure its success.

Is Your Web Site Missing These Crucial Conversion Factors?
By Kim Roach

Smart online marketers never guess. They base their decisions on precise testing. Unfortunately, 90% of online marketers never test at all. However, for those that take the time to test properly, they can quickly rise above the competition.

Want to know how to increase your profits without increasing your web site traffic? Proper testing and tracking is the key.

You should test all of your sales letters, landing pages, order forms, and web designs. Here are some of the crucial elements that you should test on every page along with some advice on the best practices.

Keep in mind that nothing beats your own testing because different market segments will respond differently to your sales copy.

Headline

Simple changes to the headline have been known to produce up to 1,900% increase in conversion rates. The headline is the single most important part of your sales letter. If they don’t read past your headline, they will never reach the order button.

An effective headline will capture your visitors’ attention and draw them into your sales copy.

You only have about 8 - 10 seconds to capture your visitors attention. To do so, your headline must hit your visitors deepest needs and desires.

One of the most powerful headlines is a question. Why? Because questions irritate the brain and make your grey cells go haywire. Psychologically, questions are extremely powerful.

Here are 3 quick tips for writing effective headlines:

- Ask a question that begs to be answered.
- Create curiosity. ( Our brains our naturally curious)
- Embellish your visitors deepest problem.

If you are not testing your headline, you are most likely leaving lots of money on the table.

DropCaps

Many people ignore the possiblity of including a dropcap on their sales page. However, through testing, it has shown to increase conversion rates.

As online marketers, we have been left in the dark. Many offline advertisers and marketers have been using dropcaps for years.

One of the first people to confirm this technique was David Ogilvy. David Ogilvy wrote “Ogilvy On Advertising” and also produced advertising for brands such as American Express, Sears, Ford, Shell, Barbie, Dove, Maxwell, IBM, and Kodak.

Ogilvy is quoted as saying, “The drop capital increases readership of your body copy by an average of 13%.”

This one simple change could boost your bottom line.

Colors

Psychologists have suggested that color impression can account for up to 60% of the acceptance or rejection of a product or service.

Changing a few colors on your web site can instantly increase your conversion rate. When color is used correctly, it can send a number of messages to your readers. It can also highlight important points.

Color triggers a variety of emotions. To know which colors will appeal to your visitors, you must know your audience very well. This is where market research comes in.

McDonalds has already done much of the testing for you. It is certainly no coincidence that McDonalds uses the colors red and yellow. They did intensive research before determining that those were the colors that would attract the eye. Take a look as you are driving down the street. There are now countless numbers of businesses who use red and yellow in their advertising.

Red is one of the most effective colors to use for your headlines and sub-headlines. Blue has proven to be the best color for links. However, like all of the other elements of your web page, you will need to perform your own testing.

To view an example of an effective landing page, go to http://www.unleashthetraffic.com/traffic/

As a web master, color is definitely something you will want to research and test on your web site. It could mean the difference between a sale and a lost customer.

Offer a Strong Guarantee

Guarantees help to alleviate any anxiety that your potential customers may have.

Give your customers a risk-free guarantee . Let them know that they can take their time consuming your product and that if it doesn’t work out for them, they can quickly return it, no questions asked. This may sound contradictory, but it’s good business for you and for them.

Guarantees will increase sales. However, many people do not know that guarantees will reduce return rates as well. Therefore, they are a vital component of your sales letter.

A longer guarantee creates fewer returns than a shorter guarantee. A 90-day guarantee will produce fewer returns than a 30-day guarantee.

If you are truly marketing a quality product or service, then you should not be afraid to back it up with a 100%, no questions asked, lifetime money-back guarantee.

In addition, it has often been found that people return a product less when they are allowed to keep some bonus items even if the product is returned.

Here are a few techniques that have often been found to be successful in creating a guarantee:

- Circle the guarantee
- Use a guarantee icon
- Write your guarantee in your own handwriting

P.S.

Believe it or not, the P.S is the second most important element of your sales page. Many of your visitors may not read your entire sales letter, but they will read your P.S. It is second only to the headline.

In fact, did you know that P.P.S. is the most important postscript.

Many successful online marketers use three postscripts. So, what do you say in a postscript?

Listed below are some important topics to cover in a P.S. Use one that identifies your risk reversal guarantee. Use another to remind them of the urgency to take action now. Use another to inform them on how life will be without your product and what life will be improved with your product

Images of Your Product

No matter what you are selling online, you can increase your conversion rates by using pictures of your products. This is especially true for e-books. So much of the online world is intangible. However, whenever you create a 3-d image of your product, you turn the intangible into tangible.

If you decide to do this, make sure you have your images created professionally. Nothing can kill sales like poor graphic design.

Bullets

Bullets are captivating, short, sweet, and pleasing to the eye. Not to mention, all of the top marketers, historic and present-day, use bullets. Clustered bullets offer a burst of benefits.

In your bullets, be sure to use the words, “you,” “your,”, and “yours,” rather than “I,” “us,” “our,” or “we.” By using possessive words, you transfer ownership and allow them to visualize owning your product.

Here are some phrases you can use to transfer ownership:

“Your widget will be delivered in 5 days…”
“You will receive…”
“You will learn…”
“You will discover…”

Background Color

The color of your background is a very simple change that can instantly increase your conversion rate. The most effective background colors include white, dark blue, grey, and black. Of course, you will want to test this out for yourself to see which works best for you.

The optimal background color can change depending on your target market. Remember, nothing beats your own testing.

Once you have implemented some of these strategies, test your sales copy on a small scale. Optimize your copy to it’s fullest potential and then begin your major campaign.

Many online businesses do not test at all. They never optimize their sales letter, landing pages, or order forms. As a result, they are leaving money on the table.

I do not want you to make the same mistake!

Test Everything…. Never Assume


About the Author:

Kim Roach is the hip marketing gal at http://www.unleashthetraffic.com/traffic/, where you can learn how to drive tons of targeted traffic to your web site for free.